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WHY SAUDI
ARABIA ?
Some key
facts:
• Saudi
Arabia
recorded an
increase of
27% in total
advertising
expenditure
in 2004, a figure of USD 891 million.
•
Advertising
expenditure
in Saudi
Arabia
totaled USD
203.79
million in
just the
first quarter of 2005.
• This was
an increase
of 67.88 %
over the
previous USD
121.38
million.
• The Saudi
media and
advertising
industry is
spending
more money
on market
research
than ever
before,
offering
greater
insight into
what the
market
wants.
The
advertising
industry
thus seems
set for
further
massive
growth and
development
in the near
future.
It is only
natural to
tap into
this huge
market by
bringing
media
spenders and
media-industry
service
providers
face to face
at a show
which
showcases
advertising
and media
products.
The
organizers
are
committed to
bringing
media
spenders and
media
industry
service-providers
face to face
at a show
that
showcases
advertising
and media
products.
This show
aims to
facilitate
business-to-business
interaction,
giving
clients the
chance to
survey and
identify the
most
competitive
pricing and
best sources
for all
their
marketing
needs.
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